Seller Profit Calculator

About the Seller Profit Calculator

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Net proceeds are the selling price minus the shipping, packaging, and fees you pay. Profit subtracts the purchase cost from those proceeds. A marketplace payout can differ from net proceeds here, for example if you buy the shipping label separately.

Margin divides profit by selling price. Markup divides the same profit by total entered cost, including purchase, shipping, packaging, and fees. Margin is unavailable at a zero selling price, and markup is unavailable when total cost is zero.

How to use it

1. Enter the amount you expect to receive from the buyer before any deductions. Include any shipping the buyer pays you and exclude amounts collected for others.
2. Enter the amount you paid for the item, what you pay for shipping and packaging, and the total fees you expect to pay. Use the same currency for every amount.
3. Enter zero when a cost does not apply. The calculator treats a blank as zero for the estimate and lists each cost you left blank.

Common uses

• A sale at 60 with a purchase cost of 25, shipping of 6, packaging of 1, and fees of 4 leaves 49 in net proceeds and 24 in profit. Margin is 40% and markup is 66.67% because total cost is 36.
• A sale at 20 with a purchase cost of 16, shipping of 5, packaging of 1, and fees of 2 leaves 12 in net proceeds and a loss of 4. Margin is −20% and markup is −16.67%.

Tips

• Use the fee amount from your own listing estimate or settlement statement. Fee rules can vary by marketplace, category, and how shipping is charged.
• The estimate covers the amounts you enter for this sale. Consider returns, advertising, and business overhead separately when comparing your overall earnings.